Instagram
Tool 1.1 · Instagram
Instagram Engagement Rate Calculator
Work out your Instagram engagement rate from followers, likes, comments, saves and shares. Compare against UK benchmarks instantly.
Your numbers
Enter your last 10-post averages for the most accurate score.
How to use this calculator
Enter your Instagram follower count and the average likes and comments per post from your last 10 posts. If you track saves and shares in Instagram Insights, add those too for a more complete picture. The calculator works out your engagement rate using the standard formula: total interactions divided by followers, multiplied by 100. Your result is compared against UK benchmarks so you can see whether your rate is low, average, good or excellent — plus actionable tips to improve. Everything runs in your browser; nothing is uploaded or stored.
Grow your Instagram presence
Engagement rate
0.00%
<1%
Low
1-3%
Avg.
3-6%
Good
>6%
Top
Tips:
Low engagement?
Boost your reach with real followers — from £1.99
About this tool
How accurate is this?
Our formulas are based on publicly available benchmarks from Influencer Marketing Hub, Hootsuite and Later. Accuracy is estimated at within ±15%.
Is my data stored?
No. All calculations run locally in your browser. You don't need to create an account.
Can I use this commercially?
Yes. Feel free to use this tool for your own work, clients and pitches. A link back to ukfollowers.co.uk is appreciated.